{"id":377,"date":"2021-07-10T20:21:33","date_gmt":"2021-07-10T18:21:33","guid":{"rendered":"https:\/\/www.aswinlutchanah.com\/blog\/?p=377"},"modified":"2021-07-21T21:36:32","modified_gmt":"2021-07-21T19:36:32","slug":"international-social-media-speaker-during-the-pandemic","status":"publish","type":"post","link":"https:\/\/www.aswinlutchanah.com\/blog\/international-social-media-speaker-during-the-pandemic\/","title":{"rendered":"International Social Media speaker during the pandemic"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Last October (2020), I attended <a href=\"https:\/\/www.unica-network.eu\/event\/test-9th-unica-pr-communication-online-workshop\/\">UNICA&#8217;s PR &amp; Communications workshop<\/a> for the 3<sup>rd<\/sup> time and I had the opportunity to speak about Social Media and my topic was &#8220;<em>Connecting with students via Social Media during the pandemic<\/em>&#8220;. I wanted to post an article about this international social media speaking opportunity for a while but you know how it is when you have a blog. You promise yourself you will post regularly and then you don&#8217;t take the time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">After attending the 6th edition at the University of Iceland and the 8<sup>th<\/sup> edition at the University of Cyprus, I was planning to attend the 9<sup>th<\/sup> edition of UNICA PR &amp; Communication workshop at the E\u00f6tv\u00f6s Lor\u00e1nd University of Budapest. However, the pandemic decided otherwise. Last year&#8217;s edition went fully online. UNICA is the Network of Universities from the Capitals of Europe.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cIn #<strong>SocialMedia<\/strong>, there is&nbsp;<strong>SOCIAL<\/strong> which we tend to forget as we are used to traditional media where we speak and people listen. People will always remember how you made them feel.?\u201d<\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Connecting with students via Social Media during the pandemic<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In my presentation, I talk about how as a Social Media Manager, I connect with students during the pandemic over <a href=\"https:\/\/socialmedia.uni.lu\">social media at the University of Luxembourg<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Aswin Lutchanah -  University PR &amp; Communication from behind the mask\" width=\"678\" height=\"381\" src=\"https:\/\/www.youtube.com\/embed\/DbrKcfsdLbo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">How do we connect with students on Social Media?<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Instagram is our go to channel.<\/li><li>Stories are the place to be.<\/li><li>Informative stories \u2794 News &amp; Events<\/li><li>Listening stories \u2794 to take the temperature (<em>get feedback<\/em>)<\/li><li>Promotional stories \u2794 promoting study programmes<\/li><li>Sharing stories&nbsp;\u2794&nbsp;user-generated content<\/li><li>Motivational stories \u2794 exams, loneliness<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Why does it work?<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">I personally value empathy in all aspects of my life and try to put this in action in my job and strongly believe in empathy and eventually empathy marketing cause it connects human beings with authenticity. Be real and watch the magic on and off <a href=\"https:\/\/www.aswinlutchanah.com\/blog\/category\/social-media\/\">social media<\/a>. Because we care &#8230;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><strong>EMPATHY<br><\/strong>\u201cthe ability to share someone else&#8217;s feelings or experiences by imagining what it would be like to be in that person&#8217;s situation\u201d<\/p><cite>Cambridge English Dictionary<\/cite><\/blockquote>\n\n\n\n<h5 class=\"wp-block-heading\">Empathy Marketing<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>Not selling but providing assistance<\/li><li>Embracing the student world (problems, joy, questions)<\/li><li>Think like students<\/li><li>Listen to them<\/li><li>Find solutions for them<\/li><li>Direct them to the right content \/ contact person<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Feedback from Diana Aljas, Brand Manager at TalTech University in Estonia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"525\" class=\"wp-image-451 alignright\" style=\"width: 350px;\" src=\"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2021\/07\/Diana_Aljas_Brand_Manager_TalTech_University.jpg\" alt=\"Diana Aljas\" srcset=\"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2021\/07\/Diana_Aljas_Brand_Manager_TalTech_University.jpg 1201w, https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2021\/07\/Diana_Aljas_Brand_Manager_TalTech_University-200x300.jpg 200w, https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2021\/07\/Diana_Aljas_Brand_Manager_TalTech_University-683x1024.jpg 683w, https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2021\/07\/Diana_Aljas_Brand_Manager_TalTech_University-768x1151.jpg 768w, https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2021\/07\/Diana_Aljas_Brand_Manager_TalTech_University-1025x1536.jpg 1025w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/>I connected with Diana in Cyprus and we had an amazing time exchanging our knowledge and having fun as well. The power of real networking beyond the small talk and drinks is amazing. The small talk and drinks are important to initiate the in-depth relationship which follows afterwards. We are still in touch and Diana is one of those people you connect with that you remember. She did in an amazing job with the new branding of TalTech University in Estonia; I love it. Thank you my friend and hope we get to meet soon.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>The coronavirus affected every person in the entire world. As a fellow university marketer, I understood perfectly all the tasks and challenges that <a href=\"https:\/\/wwwen.uni.lu\">uni.lu<\/a> had to deal with. Therefore, the approach and strategy that Aswin composed was a very great one, because it also took into consideration students\u2019 well-being in the context of corona. This is a movement that has not spread so largely yet, but is something that soon will be emphasised even more &#8211; the <em>importance of mental health<\/em>. The role of marketing should also take into consideration people&#8217;s mental health and well-being and Aswin&#8217;s empathic strategy to let users&#8217; share their experience and authentic emotions was a clever way to do it. It created the feeling out community and possibly helped to spread the word, that we are in this together and we can survive it. In lockdown, you can rely only on digital tools and Aswin and uni.lu students did a very good job at it.<\/p><cite><a href=\"https:\/\/www.linkedin.com\/in\/diana-aljas-b57707b7\/\">Diana Aljas<\/a>, Brand Manager at <a href=\"https:\/\/taltech.ee\/en\">TalTech University<\/a><\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Smile. Create. Inspire.\u00a0?<br>Take Care,<br>#SocialMediaManager<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Last October (2020), I attended UNICA&#8217;s PR &amp; Communications workshop for the 3rd time and I had the opportunity to speak about Social Media&hellip;<\/p>\n","protected":false},"author":1,"featured_media":460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wpai_generated_summary":"","footnotes":""},"categories":[10,6],"tags":[97,130,129,128],"class_list":["post-377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram","category-social-media","tag-covid-19","tag-empathy-marketing","tag-social-media-manager","tag-speaker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>International Social Media speaker during the pandemic - Aswin Lutchanah<\/title>\n<meta name=\"description\" content=\"Connecting with students via Social Media during the pandemic, my international social media speech at UNICA&#039;s PR &amp; Communications workshop.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aswinlutchanah.com\/blog\/international-social-media-speaker-during-the-pandemic\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Social Media speaker during the pandemic - 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