{"id":857,"date":"2025-06-01T10:34:46","date_gmt":"2025-06-01T08:34:46","guid":{"rendered":"https:\/\/www.aswinlutchanah.com\/blog\/?p=857"},"modified":"2025-11-04T22:40:22","modified_gmt":"2025-11-04T20:40:22","slug":"30k-thank-yous-from-your-favourite-social-media-manager","status":"publish","type":"post","link":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/","title":{"rendered":"30K Thank Yous from Your Favourite Social Media Manager"},"content":{"rendered":"\n<p><strong>Once upon a time\u2026<\/strong><br>In 2015, I began a new chapter as the very first Social Media Manager at the <a href=\"https:\/\/www.uni.lu\">University of Luxembourg<\/a>. \ud83c\udf1e<\/p>\n\n\n\n<p>Fast forward to January 2016, I officially took over the reins of the <a href=\"https:\/\/www.instagram.com\/uni.lu\">university\u2019s Instagram account<\/a>, which then had just&nbsp;<strong>264 followers<\/strong>.<br>Last week, we proudly crossed the&nbsp;<strong>30,000-follower<\/strong>&nbsp;mark. \ud83e\udd29<\/p>\n\n\n\n<p>It\u2019s been a journey filled with learning, innovation, and above all <strong>empathy<\/strong>. I\u2019ve chosen not to simply follow best practices, but to create new ones rooted in genuine human connection.<\/p>\n\n\n\n<p><strong>The result?<\/strong><br>A beautiful, engaged community built on kindness: prospective students, current students, and alumni all united by a shared spirit of belonging.<\/p>\n\n\n\n<p>\ud83d\udcda I studied.<br>\ud83d\udd70\ufe0f I invested time.<br>\ud83d\udcca I benchmarked.<br>And most importantly, I listened.<\/p>\n\n\n\n<p>Below, you\u2019ll find some of the&nbsp;<strong>heartwarming testimonials<\/strong>&nbsp;from our incredible community. Their words remind me why I chose this path, and why forging your own way with warmth and purpose is always worth it.<\/p>\n\n\n\n<p>Thank you all for being part of this story. \ud83d\udc9b<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why do you love our uni.lu Insta account? \u2665\ufe0f\ud83e\udd17\ud83e\udef6<\/h2>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2025\/06\/30K-Insta-Celebration-Aswin-Lutchanah-Social-Media-Manager.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of 30K Insta Celebration - Aswin Lutchanah - Social Media Manager.\"><\/object><a id=\"wp-block-file--media-bf0784ab-350a-48d4-bbaa-3a865ce10d00\" href=\"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2025\/06\/30K-Insta-Celebration-Aswin-Lutchanah-Social-Media-Manager.pdf\">30K Insta Celebration &#8211; Aswin Lutchanah &#8211; Social Media Manager<\/a><a href=\"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2025\/06\/30K-Insta-Celebration-Aswin-Lutchanah-Social-Media-Manager.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-bf0784ab-350a-48d4-bbaa-3a865ce10d00\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Once upon a time&#8230; on LinkedIn<\/h2>\n\n\n\n<iframe loading=\"lazy\" src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7334861781535707136?collapsed=1\" height=\"669\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\"><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Once upon a time\u2026In 2015, I began a new chapter as the very first Social Media Manager at the University of Luxembourg. \ud83c\udf1e Fast forward to January 2016, I officially took over the reins of the university\u2019s Instagram account, which then had just&nbsp;264 followers.Last week, we proudly crossed the&nbsp;30,000-follower&nbsp;mark. \ud83e\udd29 It\u2019s been a journey filled [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[150],"class_list":["post-857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","tag-university-of-luxembourg"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>30K Thank Yous from Your Favourite Social Media Manager - Aswin Lutchanah&#039;s blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"30K Thank Yous from Your Favourite Social Media Manager - Aswin Lutchanah&#039;s blog\" \/>\n<meta property=\"og:description\" content=\"Once upon a time\u2026In 2015, I began a new chapter as the very first Social Media Manager at the University of Luxembourg. \ud83c\udf1e Fast forward to January 2016, I officially took over the reins of the university\u2019s Instagram account, which then had just&nbsp;264 followers.Last week, we proudly crossed the&nbsp;30,000-follower&nbsp;mark. \ud83e\udd29 It\u2019s been a journey filled [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/\" \/>\n<meta property=\"og:site_name\" content=\"Aswin Lutchanah&#039;s blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-01T08:34:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T20:40:22+00:00\" \/>\n<meta name=\"author\" content=\"Aswin Lutchanah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aswinlutchanah\" \/>\n<meta name=\"twitter:site\" content=\"@aswinlutchanah\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aswin Lutchanah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"30K Thank Yous from Your Favourite Social Media Manager - Aswin Lutchanah&#039;s blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/","og_locale":"en_GB","og_type":"article","og_title":"30K Thank Yous from Your Favourite Social Media Manager - Aswin Lutchanah&#039;s blog","og_description":"Once upon a time\u2026In 2015, I began a new chapter as the very first Social Media Manager at the University of Luxembourg. \ud83c\udf1e Fast forward to January 2016, I officially took over the reins of the university\u2019s Instagram account, which then had just&nbsp;264 followers.Last week, we proudly crossed the&nbsp;30,000-follower&nbsp;mark. \ud83e\udd29 It\u2019s been a journey filled [&hellip;]","og_url":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/","og_site_name":"Aswin Lutchanah&#039;s blog","article_published_time":"2025-06-01T08:34:46+00:00","article_modified_time":"2025-11-04T20:40:22+00:00","author":"Aswin Lutchanah","twitter_card":"summary_large_image","twitter_creator":"@aswinlutchanah","twitter_site":"@aswinlutchanah","twitter_misc":{"Written by":"Aswin Lutchanah","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/#article","isPartOf":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/"},"author":{"name":"Aswin Lutchanah","@id":"https:\/\/www.aswinlutchanah.com\/blog\/#\/schema\/person\/d202f5207244ea3329688126f09dd157"},"headline":"30K Thank Yous from Your Favourite Social Media Manager","datePublished":"2025-06-01T08:34:46+00:00","dateModified":"2025-11-04T20:40:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/"},"wordCount":203,"commentCount":0,"publisher":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/#\/schema\/person\/d202f5207244ea3329688126f09dd157"},"image":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2025\/06\/Aswin-Lutchanah-30K.png","keywords":["University of Luxembourg"],"articleSection":["Social Media"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/","url":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/","name":"30K Thank Yous from Your Favourite Social Media Manager - Aswin Lutchanah&#039;s blog","isPartOf":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/#primaryimage"},"image":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/#primaryimage"},"thumbnailUrl":"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2025\/06\/Aswin-Lutchanah-30K.png","datePublished":"2025-06-01T08:34:46+00:00","dateModified":"2025-11-04T20:40:22+00:00","breadcrumb":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/#primaryimage","url":"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2025\/06\/Aswin-Lutchanah-30K.png","contentUrl":"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2025\/06\/Aswin-Lutchanah-30K.png","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/www.aswinlutchanah.com\/blog\/30k-thank-yous-from-your-favourite-social-media-manager\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.aswinlutchanah.com\/blog\/"},{"@type":"ListItem","position":2,"name":"30K Thank Yous from Your Favourite Social Media Manager"}]},{"@type":"WebSite","@id":"https:\/\/www.aswinlutchanah.com\/blog\/#website","url":"https:\/\/www.aswinlutchanah.com\/blog\/","name":"Aswin Lutchanah","description":"Digital Hybrid Social Media Manager","publisher":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/#\/schema\/person\/d202f5207244ea3329688126f09dd157"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.aswinlutchanah.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":["Person","Organization"],"@id":"https:\/\/www.aswinlutchanah.com\/blog\/#\/schema\/person\/d202f5207244ea3329688126f09dd157","name":"Aswin Lutchanah","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2020\/06\/logo-1.png","url":"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2020\/06\/logo-1.png","contentUrl":"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2020\/06\/logo-1.png","width":724,"height":157,"caption":"Aswin Lutchanah"},"logo":{"@id":"https:\/\/www.aswinlutchanah.com\/blog\/wp-content\/uploads\/2020\/06\/logo-1.png"},"description":"Hybrid Social Media Manager with over 9 years of experience specialising in Social Media. Experienced with all aspects of Social Media Management. Having a Master degree in Computer Science, I have an in-depth knowledge of the digital world including Social Media, Community Management, Social Media......","sameAs":["https:\/\/www.aswinlutchanah.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/posts\/857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/comments?post=857"}],"version-history":[{"count":4,"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/posts\/857\/revisions"}],"predecessor-version":[{"id":864,"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/posts\/857\/revisions\/864"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/media\/859"}],"wp:attachment":[{"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/media?parent=857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/categories?post=857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aswinlutchanah.com\/blog\/wp-json\/wp\/v2\/tags?post=857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}