Hello! I’m Aswin Lutchanah, a Hybrid Social Media Manager with over 11 years of experience. I look after social media at the University of Luxembourg, where I have grown the community from around 20,000 followers to more than 252,000, post by post, across eight platforms.
With a Master’s degree in Computer Science, I work where strategy meets code: content, campaigns, community management, advertising and SEO, plus a love of creative writing and, often, the tools and automations behind the scenes. I live, breathe and love social media. I even keep an old phone for shower-time scrolling, and the only time I’m truly disconnected is when I sleep, though I’ll admit I still dream up the odd post.