30K Thank Yous from Your Favourite Social Media Manager
Aswin Lutchanah, Your Favourite Social Media Manager
Once upon a time…
In 2015, I began a new chapter as the very first Social Media Manager at the University of Luxembourg. 🌞
Fast forward to January 2016, I officially took over the reins of the university’s Instagram account, which then had just 264 followers.
Last week, we proudly crossed the 30,000-follower mark. 🤩
It’s been a journey filled with learning, innovation, and above all empathy. I’ve chosen not to simply follow best practices, but to create new ones rooted in genuine human connection.
The result?
A beautiful, engaged community built on kindness: prospective students, current students, and alumni all united by a shared spirit of belonging.
📚 I studied.
🕰️ I invested time.
📊 I benchmarked.
And most importantly, I listened.
Below, you’ll find some of the heartwarming testimonials from our incredible community. Their words remind me why I chose this path, and why forging your own way with warmth and purpose is always worth it.
Thank you all for being part of this story. 💛
Why do you love our uni.lu Insta account? ♥️🤗🫶
About The Author
Aswin Lutchanah
Hybrid Social Media Manager with over 9 years of experience specialising in Social Media. Experienced with all aspects of Social Media Management. Having a Master degree in Computer Science, I have an in-depth knowledge of the digital world including Social Media, Community Management, Social Media......