Once upon a time…
In 2015, I began a new chapter as the very first Social Media Manager at the University of Luxembourg. ?

Fast forward to January 2016, I officially took over the reins of the university’s Instagram account, which then had just 264 followers.
Last week, we proudly crossed the 30,000-follower mark. ?

It’s been a journey filled with learning, innovation, and above all empathy. I’ve chosen not to simply follow best practices, but to create new ones rooted in genuine human connection.

The result?
A beautiful, engaged community built on kindness: prospective students, current students, and alumni all united by a shared spirit of belonging.

? I studied.
?️ I invested time.
? I benchmarked.
And most importantly, I listened.

Below, you’ll find some of the heartwarming testimonials from our incredible community. Their words remind me why I chose this path, and why forging your own way with warmth and purpose is always worth it.

Thank you all for being part of this story. ?

Why do you love our uni.lu Insta account? ♥️??


Once upon a time… on LinkedIn