Unlocking the Potential of Threads: New Updates You Should Know
Aswin Lutchanah, Your Favourite Social Media Manager
In an ever-changing social media landscape, staying informed about platform updates is critical for anyone looking to stay ahead of the curve. Instagram’s Threads is no exception, and recent announcements have introduced features that social media managers and creators are bound to appreciate.
Why These Updates Matter
With the rise of Threads as a microblogging platform designed for real-time conversations, these updates mark another step in its evolution. At a time when uncertainty in the social media world continues to grow—yes, looking at you, X—Threads is positioning itself as a user-friendly and innovative alternative. Here’s a closer look at the latest updates and what they mean for content creators and brands.
1️⃣ Scheduled Posts: Plan Ahead with Ease
Scheduling posts is one of the most highly requested features on any platform. Threads has finally answered the call, allowing creators and brands to plan and schedule their posts in advance. This update simplifies content management and gives social media managers the flexibility to post at optimal times without being online.
How it works:
- Tap the three dots in the top-right corner of your draft.
- Pick a date and time using the date picker.
- Tap “Schedule,” and you’re good to go!
Want to adjust your schedule? No problem! You can update or delete your post before it goes live by accessing your scheduled posts from the same menu.
👉 Pro Tip: Schedule your posts during peak engagement times to maximise visibility and interactions.
2️⃣ Post Insights: Get Granular with Analytics
Another valuable feature rolling out is post-level insights. Social media managers can now gain a clearer understanding of how individual posts are performing. This includes metrics like impressions, engagement rates, and more. These insights will help refine content strategies and align your efforts with your audience’s preferences.
Ads on Threads: The Future of Monetisation
Instagram is also testing ads on Threads with a small group of brands in the US and Japan. The emphasis is on making ads feel natural and relevant, blending seamlessly with organic content. This thoughtful approach could make Threads an attractive option for brands looking to engage with audiences in authentic ways.
For now, the test is limited, but the platform is taking feedback seriously to ensure ads contribute positively to the user experience. If successful, this could open up significant opportunities for both creators and advertisers.
Threads Reaches 300 Million Monthly Active Users
As of Meta’s latest update, Threads has surpassed 300 million monthly active users—a testament to its rapid growth since its launch. This milestone solidifies Threads as a major player in the social media landscape.
But that’s not all: three out of four people on Threads follow at least one business. This highlights the platform’s potential as a space where brands can build meaningful connections with their audiences.
Threads vs. X: A Battle Brewing?
Let’s not ignore the elephant in the room. With X (formerly Twitter) undergoing significant changes, Threads is stepping up as a viable alternative. Features like scheduling, analytics, and creative tools are aligning it closer to the needs of creators and brands. These updates could help Threads carve out a larger share of the social media space.
Download My Step-by-Step Guide
To help you navigate Threads’ new scheduling feature, I’ve created a step-by-step guide that you can download for free. This quick and easy guide walks you through the process of scheduling posts on Threads so you can start planning your content like a pro.
Final Thoughts
Threads is proving to be more than just a competitor to X—it’s a platform focused on user experience and meaningful interactions. As a social media manager, I’m excited to see how these updates unfold and the opportunities they present for creators and brands alike.
What do you think about Threads’ new features? Are you planning to integrate them into your social media strategy? Let’s chat: drop your thoughts in the comments or reach out on LinkedIn or Threads.
Smile. Create. Inspire. 💛
Take Care,
Your fav Social Media Manager 🌞
About The Author
Aswin Lutchanah
Hybrid Social Media Manager with over 9 years of experience specialising in Social Media. Experienced with all aspects of Social Media Management. Having a Master degree in Computer Science, I have an in-depth knowledge of the digital world including Social Media, Community Management, Social Media......